Project leader: Sietse Bakker
G500 is a Dutch political youth movement, established in 2012.
In April 2012, the political landscape in the Netherlands was fragmented, both in terms of rhetoric as well as electoral spread over more than a dozen parties. A small group of young people decided to bring together 500 fellow young people, to jointly become members of the three leading political parties. The goal: Wake them up, join the debate and join the vote, to eventually bring them closer to the political centre they once were.
Wow!works developed a compelling visual identity, a website and a basic communications strategy under enormous time pressure.