The brand new political youth movement G500 gained momentum in the spring of 2012 in the Netherlands. In a very short time, we developed the movement’s identity and launched a community website.
The logo reflects the movement’s aim to put a young generation on the map in a gridlocked political landscape. The stylized ‘G’ consists of a floor plan of Dutch parliament and a location marker.
The identity was applied in countless ways, from print work to on-screen and from clothing to social media.