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	<title>Wow!works</title>
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	<link>http://www.wowworks.eu/2012</link>
	<description>Your future, our imagination</description>
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		<title>Vacature (in Dutch): Project-coördinator</title>
		<link>http://www.wowworks.eu/2012/2012/08/24/vacature-in-dutch-project-coordinator/</link>
		<comments>http://www.wowworks.eu/2012/2012/08/24/vacature-in-dutch-project-coordinator/#comments</comments>
		<pubDate>Fri, 24 Aug 2012 15:54:26 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[About Wow!works]]></category>
		<category><![CDATA[project-coordinator]]></category>
		<category><![CDATA[vacature]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=811</guid>
		<description><![CDATA[Wow!works bestaat inmiddels negen jaar en is gespecialiseerd in branding en broadcast services, en geeft advies over media en evenementen. De groei zit erin, dus zijn we op zoek naar een nieuwe collega voor de functie van Project-coördinator (32 uur p/w) In deze functie maak je deel uit van één of meerdere projectteams, onder leiding van een Project Manager of Producer. Je regelt tal van praktische zaken die essentieel zijn voor het succes van een evenement of mediaproductie. Je denkt mee op zowel organisatorisch als creatief niveau. Je werkt vanuit ons kantoor in Amsterdam en mogelijk ook voor korte perioden op ...]]></description>
			<content:encoded><![CDATA[<p><b>Wow!works bestaat inmiddels negen jaar en is gespecialiseerd in branding en broadcast services, en geeft advies over media en evenementen. De groei zit erin, dus zijn we op zoek naar een nieuwe collega voor de functie van</b></p>
<h2 style="text-align: center;"><b>Project-coördinator (32 uur p/w)</b></h2>
<p>In deze functie maak je deel uit van één of meerdere projectteams, onder leiding van een Project Manager of Producer. Je regelt tal van praktische zaken die essentieel zijn voor het succes van een evenement of mediaproductie. Je denkt mee op zowel organisatorisch als creatief niveau. Je werkt vanuit ons kantoor in Amsterdam en mogelijk ook voor korte perioden op locatie in binnen- en buitenland.</p>
<p>Je beschikt over:</p>
<ul>
<li>HBO werk- en denkniveau;</li>
<li>enkele jaren ervaring met evenementen en/of mediaproductie;</li>
<li>uitstekende communicatieve vaardigheden, zowel in het Nederlands als Engels;</li>
<li>een flexibele en ondernemende instelling qua werktijden en locatie;</li>
<li>ervaring met Microsoft Office en sociale media (ervaring met MacOS, WordPress ActiveCollab zijn een pré);</li>
<li>uitstekende planning skills (en de benodigde stalen zenuwen bij snel naderende deadlines).</li>
</ul>
<p>Je herkent jezelf in de volgende kernwoorden: Creatief, pro-actief, zelfstandig, secuur, leergierig, geduldig, humor.</p>
<p>Als je bij Wow!works komt werken, kom je terecht in een klein en hecht team, waarin resultaat, groei én werkplezier centraal staan. We zeggen niet voor niets; <i>If it ain&#8217;t great, we don&#8217;t do it! </i></p>
<p>Salaris en andere arbeidsvoorwaarden zijn afhankelijk van werkervaring.</p>
<p>Wil jij graag voor Wow!works werken? Stuur dan je CV en motivatie voor 28 september naar Marieke Duijts (<a href="mailto:m.duijts@wowworks.eu">m.duijts@wowworks.eu</a>).</p>
<p style="text-align: right;"><em>Acquisitie op basis van deze vacature wordt niet op prijs gesteld.</em></p>
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		<title>Wow!works at The Marketing Kingdom in Zagreb</title>
		<link>http://www.wowworks.eu/2012/2012/03/02/wowworks-at-the-marketing-kingdom-in-zagreb/</link>
		<comments>http://www.wowworks.eu/2012/2012/03/02/wowworks-at-the-marketing-kingdom-in-zagreb/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 09:40:55 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[About Wow!works]]></category>
		<category><![CDATA[On the news]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Croatia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sietse Bakker]]></category>
		<category><![CDATA[Zagreb]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=761</guid>
		<description><![CDATA[For the first time ever, a major international marketing conference called The Marketing Kingdom settles in the Croatian capital of Zagreb. Yesterday, the conference was opened by our very own Sietse Bakker, who talked about the need to understand human psychology to optimally use social media. &#8220;Every human being has the same psychological needs. They have different priorities, and do different things to fulfill their needs. When you understand the needs of your audience and manage to fulfill them, you can achieve your goals,&#8221; he explained an audience of some 450 marketing professionals from across the Balkan region. After the ...]]></description>
			<content:encoded><![CDATA[<p><strong>For the first time ever, a major international marketing conference called The Marketing Kingdom settles in the Croatian capital of Zagreb. Yesterday, the conference was opened by our very own Sietse Bakker, who talked about the need to understand human psychology to optimally use social media.</strong></p>
<p>&#8220;Every human being has the same psychological needs. They have different priorities, and do different things to fulfill their needs. When you understand the needs of your audience and manage to fulfill them, you can achieve your goals,&#8221; he explained an audience of some 450 marketing professionals from across the Balkan region.</p>
<p>After the presentation, Croatia&#8217;s largest commercial broadcaster, Nova TV, recorded a featured interview with Sietse, to be aired in the days to come. Croatian portal Dnevnik featured an <a href="http://dnevnik.hr/vijesti/hrvatska/otkrili-recept-uspjeha-u-novim-medijima-i-drustvenim-mrezama.html">interview</a> as well, in which he talks about the preparations for the Eurovision Song Contest we are involved with.</p>
<p><a href="http://www.thepworld.com/">P.World</a>, the company behind The Marketing Kingdom, sets itself apart from other conference organizers by turning its events into experiences. Spectacular opening shows and sudden surprises make their events well worth visiting.</p>
<p>Other notable speakers at <a href="http://www.thepworld.com/experiences/the-marketing-kingdom.aspx">The Marketing Kingdom</a> were Bruce Bale of Facebook, Lars Silberbauer of Lego, Martijn de Jong of Tele2. Today, representatives of Yahoo!, Citi Bank, Microsoft, Puma and Philips will take the stage.</p>
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		<item>
		<title>How brands impact us as kids</title>
		<link>http://www.wowworks.eu/2012/2012/02/06/how-brands-impact-us-as-kids/</link>
		<comments>http://www.wowworks.eu/2012/2012/02/06/how-brands-impact-us-as-kids/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 09:00:51 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=515</guid>
		<description><![CDATA[We just came across this amazing video, in which a marketing guy asks his 5-year old daughter to reflect upon the logos of the worlds most known brands. The video has been watched over a million times already. No surprise, it probably is the cutest video ever. This video illustrates how our minds are being trained to recognize brands already from a very young age.]]></description>
			<content:encoded><![CDATA[<p><strong>We just came across this amazing video, in which a marketing guy asks his 5-year old daughter to reflect upon the logos of the worlds most known brands. The video has been watched over a million times already. No surprise, it probably <em>is </em>the cutest video ever.</strong></p>
<p>This video illustrates how our minds are being trained to recognize brands already from a very young age.</p>
<p><iframe width="670" height="370" src="http://www.youtube.com/embed/N4t3-__3MA0?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Sietse Bakker (CEO) joins CommBat</title>
		<link>http://www.wowworks.eu/2012/2012/02/04/sietse-bakker-ceo-joins-commbat/</link>
		<comments>http://www.wowworks.eu/2012/2012/02/04/sietse-bakker-ceo-joins-commbat/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 12:16:41 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[About Wow!works]]></category>
		<category><![CDATA[CommBat]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Sietse Bakker]]></category>
		<category><![CDATA[Wow!works]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=507</guid>
		<description><![CDATA[Sietse Bakker, CEO of Wow!works, was invited to join a select group of communications professionals, brought together to spark a broad dialogue about professionalizing the communications business.  The CommBat initiative was launched by Jenny Le Large, founder of Talents XL, and includes several renowned communications professionals such as professor Betteke van Ruler of the University of Amsterdam, writer and entrepreneur Ben Warner, recruiter Michiel van der Borght, vice-president of the Amsterdam Communications Association Jacques Happe and Tjalling Damming, director of Van der Hilst Communications. &#8220;Through online debates, which anyone can follow and contribute to, we aim to stimulate a dialogue that contributes ...]]></description>
			<content:encoded><![CDATA[<p><strong>Sietse Bakker, CEO of Wow!works, was invited to join a select group of communications professionals, brought together to spark a broad dialogue about professionalizing the communications business. </strong></p>
<p>The CommBat initiative was launched by Jenny Le Large, founder of <a href="http://www.talentsxl.nl" target="_blank">Talents XL</a>, and includes several renowned communications professionals such as professor <a href="http://www.google.nl/url?sa=t&amp;rct=j&amp;q=betteke%20van%20ruler&amp;source=web&amp;cd=1&amp;ved=0CC8QFjAA&amp;url=http%3A%2F%2Fhome.medewerker.uva.nl%2Fa.a.vanruler%2F&amp;ei=3xktT7ylIY6VOp-I5Y4O&amp;usg=AFQjCNG_zlFHofWR7ND2Xh57GeZu1DEziA" target="_blank">Betteke van Ruler</a> of the University of Amsterdam, writer and entrepreneur <a href="http://www.warnercommunicatie.com/" target="_blank">Ben Warner</a>, recruiter <a href="http://www.linkedin.com/in/michielvanderborght" target="_blank">Michiel van der Borght</a>, vice-president of the <a href="http://www.welcomamsterdam.nl/" target="_blank">Amsterdam Communications Association</a> Jacques Happe and Tjalling Damming, director of <a href="http://www.hilst.nl/" target="_blank">Van der Hilst Communications</a>.</p>
<p><label>&#8220;Through online debates, which anyone can follow and contribute to, we aim to stimulate a dialogue that contributes to professionalizing the communications business. We are also planning regional gatherings to spark face-to-face dialogue with communications students, teachers and professionals,&#8221; says Jenny La Large, founder of CommBat.</label></p>
<p>&#8220;I am honored to be part of this group of admirable communications professionals. I accepted the invitation because of my firm believe that a young generation should take full use of the opportunity it has to reshape the world we inherit,&#8221; says Sietse Bakker.</p>
<p>The online dialogue is facilitated by <a href="http://www.communicatieonline.nl/commbat/" target="_blank">CommunicatieOnline.nl</a>, the leading communications industry portal in the Netherlands.</p>
]]></content:encoded>
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		<title>Government can learn from event industry on crisis communications</title>
		<link>http://www.wowworks.eu/2012/2012/01/16/a-crisis-is-much-alike-an-event/</link>
		<comments>http://www.wowworks.eu/2012/2012/01/16/a-crisis-is-much-alike-an-event/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:49:46 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[On the news]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[government]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=458</guid>
		<description><![CDATA[This weekend, details leaked out from a report of the Dutch Safety Board, analyzing the way a large fire in the Dutch city of Moerdijk (near Rotterdam) was handled by the involved parties. Apart from the critical remarks about the handling of the crisis, experts slammed crisis communication by the responsible government authorities. &#8220;A crisis is much alike an event, with all its complications, whereas the main difference is of course that you don&#8217;t want a crisis to happen,&#8221; says Marieke Duijts, Client Director and communications expert at Wow!works. &#8220;It is interesting to see that despite strict plans and regular ...]]></description>
			<content:encoded><![CDATA[<p><strong>This weekend, details leaked out from a report of the Dutch Safety Board, analyzing the way a large fire in the Dutch city of Moerdijk (near Rotterdam) was handled by the involved parties. Apart from the critical remarks about the handling of the crisis, experts slammed crisis communication by the responsible government authorities.</strong></p>
<p>&#8220;A crisis is much alike an event, with all its complications, whereas the main difference is of course that you don&#8217;t want a crisis to happen,&#8221; says Marieke Duijts, Client Director and communications expert at Wow!works. &#8220;It is interesting to see that despite strict plans and regular disaster simulations, things didn&#8217;t go as planned&#8221; she added, suggesting that governmental organizations can learn valuable lessons from the event industry when it comes to crisis communications planning.<span id="more-458"></span></p>
<p>Although the full report has not yet been released, analysis shows that over a dozen organizations was involved with crisis communications at the time of the crisis. This lead to conflicting messages and damaged the citizens&#8217; confidence in local authorities.</p>
<p>One of the key rules of crisis communications is to keep the decision making circle small. &#8220;It seems this fundamental rule has not been respected in the first place,&#8221; says Duijts after a first glance over media citing the report.</p>
<p>The latter could well be a typical challenge of countries like the Netherlands, where a large population lives in a relatively small area, where cities are small and where a crisis easily stretches across city boundaries.</p>
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		<title>1st Winter Youth Olympics social media test</title>
		<link>http://www.wowworks.eu/2012/2012/01/15/1st-winter-youth-olympics-social-media-test/</link>
		<comments>http://www.wowworks.eu/2012/2012/01/15/1st-winter-youth-olympics-social-media-test/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 00:21:45 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[On the news]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Innsbruck]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=416</guid>
		<description><![CDATA[On the 13th of January, the first ever Winter Youth Olympics have kicked off in Innsbruck, Austria. Hundreds of talented young athletes headed for the snow to impress the world with their skills. But they are not the only ones put to the test. At the same time, the organizing committee is trying to warm up a young generation to back the Games through web content and social media.  Creating a fan community from scratch is always hard, both for new initiatives as well as established brands. One can argue that the Winter Youth Olympics are both. &#8220;With an event ...]]></description>
			<content:encoded><![CDATA[<p><strong>On the 13th of January, the first ever Winter Youth Olympics have kicked off in Innsbruck, Austria. Hundreds of talented young athletes headed for the snow to impress the world with their skills. But they are not the only ones put to the test. At the same time, the organizing committee is trying to warm up a young generation to back the Games through web content and social media. </strong></p>
<p>Creating a fan community from scratch is always hard, both for new initiatives as well as established brands. One can argue that the Winter Youth Olympics are both. &#8220;With an event that only takes place once every four years, you don&#8217;t get many opportunities to get it right. Especially for an event for youth, which by the time the next edition takes place, has grown up,&#8221; says Sietse Bakker, CEO of Wow!works and events expert.<span id="more-416"></span></p>
<p>Social media are well-embedded into the event&#8217;s website, but the buzz seems yet to come. For an event of such magnitude, having just under 25,000 fans on Facebook and just over 2,300 followers on Twitter (and a lot of sub-accounts with substantially less followers) is not a lot. Modest media attention for the Games, compared to the global hype around the adult Olympics, is certainly part of the challenge.</p>
<p>Sports bring people together. To achieve that same effect on social media, the Youth Olympic community needs strong ambassadors who can take the lead in the online dialogue.</p>
<p>&#8220;We should adapt the Olympic programme to the wishes of a young generation, and not be too conservative,&#8221; said IOC Chairman Jacques Rogge. &#8220;In my opinion, the Youth Olympic Games are the perfect place to experiment,&#8221; he added. The latter hopefully also counts for the way the Games are being promoted. <a href="http://www.london2012.com/">London 2012</a> is the first edition of the Games after the social media boom and it will be interesting to see how the organizers deal with that opportunity. The activity on the <a href="http://www.facebook.com/London2012">London 2012 Facebook profile</a> shows a hopeful beginning!</p>
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		<title>YouTube goes Over The Top</title>
		<link>http://www.wowworks.eu/2012/2011/12/27/youtube-goes-over-the-top/</link>
		<comments>http://www.wowworks.eu/2012/2011/12/27/youtube-goes-over-the-top/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 18:59:21 +0000</pubDate>
		<dc:creator>Wow!works</dc:creator>
				<category><![CDATA[About Wow!works]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[On the news]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.wowworks.eu/2012/?p=349</guid>
		<description><![CDATA[Recently, YouTube announced its ambition to launch various television channels through its website, directly to end consumers. Such business model, skipping the traditional providers of television, is called &#8216;Over The Top&#8217; (OTT). Despite skipping the companies bringing the signal on most consumers&#8217; television sets, the new service is likely to be governed by traditional media law, says a spokesperson of the Dutch Media Commission to the website Totaal TV. Meanwhile, electronics companies are rolling out so-called intelligent TV sets, that are directly connected to the internet. These TV sets give consumers simplified ways to watch video on demand and IPTV-channels, ...]]></description>
			<content:encoded><![CDATA[<p><strong>Recently, YouTube announced its ambition to launch various television channels through its website, directly to end consumers. Such business model, skipping the traditional providers of television, is called &#8216;Over The Top&#8217; (OTT). Despite skipping the companies bringing the signal on most consumers&#8217; television sets, the new service is likely to be governed by traditional media law, says a spokesperson of the Dutch Media Commission to the website <a href="http://www.totaaltv.nl/nieuws/7370/YouTube_tv-kanalen_onder_mediatoezicht.html">Totaal TV</a>.</strong></p>
<p>Meanwhile, electronics companies are rolling out so-called intelligent TV sets, that are directly connected to the internet. These TV sets give consumers simplified ways to watch video on demand and IPTV-channels, such as the ones YouTube is planning to launch.<span id="more-349"></span></p>
<p>&#8220;On short term, traditional TV channels will keep their popularity, but services like the one YouTube is about to launch are most definitely going to take market share away from them. First, we expect that traditional TV channels will see a bit by bit decline of viewership with the younger generation. In three to five years, YouTube and similar providers could very well take over a significant portion of the market. Traditional TV channels have to get prepared,&#8221; says Stijn Smulders, Head of Media Productions at Wow!works.</p>
<p>YouTube, currently part of Google, has announced to offer in-house productions as well as externally produced content.</p>
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