For the first time ever, a major international marketing conference called The Marketing Kingdom settles in the Croatian capital of Zagreb. Yesterday, the conference was opened by our very own Sietse Bakker, who talked about the need to understand human psychology to optimally use social media.
“Every human being has the same psychological needs. They have different priorities, and do different things to fulfill their needs. When you understand the needs of your audience and manage to fulfill them, you can achieve your goals,” he explained an audience of some 450 marketing professionals from across the Balkan region.
After the presentation, Croatia’s largest commercial broadcaster, Nova TV, recorded a featured interview with Sietse, to be aired in the days to come. Croatian portal Dnevnik featured an interview as well, in which he talks about the preparations for the Eurovision Song Contest we are involved with.
P.World, the company behind The Marketing Kingdom, sets itself apart from other conference organizers by turning its events into experiences. Spectacular opening shows and sudden surprises make their events well worth visiting.
Other notable speakers at The Marketing Kingdom were Bruce Bale of Facebook, Lars Silberbauer of Lego, Martijn de Jong of Tele2. Today, representatives of Yahoo!, Citi Bank, Microsoft, Puma and Philips will take the stage.