Recently, YouTube announced its ambition to launch various television channels through its website, directly to end consumers. Such business model, skipping the traditional providers of television, is called ‘Over The Top’ (OTT). Despite skipping the companies bringing the signal on most consumers’ television sets, the new service is likely to be governed by traditional media law, says a spokesperson of the Dutch Media Commission to the website Totaal TV.
Meanwhile, electronics companies are rolling out so-called intelligent TV sets, that are directly connected to the internet. These TV sets give consumers simplified ways to watch video on demand and IPTV-channels, such as the ones YouTube is planning to launch. Read more